{"title":"Breastfeeding Essentials","description":"\u003cp\u003eSupport for your feeding journey, whatever it looks like. Practical, gentle essentials for the early days of breastfeeding, chosen to make those round the clock feeds a little more comfortable for you both.\u003c\/p\u003e","products":[{"product_id":"burping-cloth","title":"Bamboo Muslin Burp Cloth - Checkered","description":"\u003cp\u003eSoft bamboo cotton muslin that handles the spills so you don't have to think about them. Breathable, gentle and quietly stylish in a classic checkered print.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft bamboo cotton muslin, gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eBreathable and absorbent where it counts\u003c\/li\u003e\n\u003cli\u003eGets softer with every wash\u003c\/li\u003e\n\u003cli\u003eCheckered print that hides life's little messes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe workhorse of the nappy bag, in its prettiest form.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46021766545661,"sku":"","price":15.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/bamboo-muslin-burp-cloth-checkered-1.jpg?v=1786354991"},{"product_id":"burping-cloth-flower","title":"Bamboo Muslin Burp Cloth - Floral","description":"\u003cp\u003eSoft bamboo cotton muslin that handles the spills so you don't have to think about them. Breathable, gentle and quietly stylish in a sweet floral print.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft bamboo cotton muslin, gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eBreathable and absorbent where it counts\u003c\/li\u003e\n\u003cli\u003eGets softer with every wash\u003c\/li\u003e\n\u003cli\u003eSweet floral print that hides life's little messes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe workhorse of the nappy bag, in bloom.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46022413680893,"sku":"","price":15.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/bamboo-muslin-burp-cloth-floral-1.jpg?v=1786354991"},{"product_id":"mama-me-natural-lip-butter","title":"Mama + Me Natural Lip Butter","description":"\u003cp\u003eHospital air is dry, labour breathing is drying, and somehow lip balm is always the thing you forget. This handmade whipped butter melts on contact, keeping lips soft through labour and those long feeding sessions. Gentle, natural care for lips that need a little extra love.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRich plant butters (shea, cocoa) deliver long-lasting moisture to dry, chapped lips\u003c\/li\u003e\n\u003cli\u003eSolar-infused colloidal oats, calendula and lavender soothe irritation and sensitivity\u003c\/li\u003e\n\u003cli\u003eRaw beeswax forms a breathable barrier that locks in moisture\u003c\/li\u003e\n\u003cli\u003eRosehips, tamanu oil and vitamin E support skin repair\u003c\/li\u003e\n\u003cli\u003eSafe for pregnancy and postpartum, free from synthetic fragrances and chemicals\u003c\/li\u003e\n\u003cli\u003eHandmade in small batches, whipped light and airy so it spreads effortlessly\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients:\u003c\/h3\u003e\u003cp\u003eUnrefined shea butter, raw beeswax, Fair Trade organic cocoa butter, Prunus amygdalus dulcis (almond oil solar-infused with rosehips), Prunus armeniaca (apricot oil) solar-infused with colloidal oats, calendula, lavender, kawakawa and Calophyllum inophyllum (tamanu oil), vitamin E.\u003c\/p\u003e\u003cp\u003eOne swipe and you'll understand why mamas keep one in every bag.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46812591784189,"sku":null,"price":12.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/mama-me-natural-lip-butter-1.jpg?v=1786354991"},{"product_id":"mama-me-nipple-butter","title":"Mama + Me Nipple Butter","description":"\u003cp\u003eBreastfeeding can be tender work. This gentle botanical butter deeply nourishes and protects sore, cracked nipples between feeds. Made only with natural, edible ingredients, so there's no need to wipe off before baby latches.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSupports sore, dry or sensitive nipples during breastfeeding\u003c\/li\u003e\n\u003cli\u003eMade only with edible, baby-safe ingredients\u003c\/li\u003e\n\u003cli\u003eNo essential oils, fragrance or harsh additives\u003c\/li\u003e\n\u003cli\u003eNo need to wipe off between feeds\u003c\/li\u003e\n\u003cli\u003eMelts like butter into the skin to soften, protect and nourish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients:\u003c\/h3\u003e\u003cp\u003e10g tin: Unrefined shea butter, raw beeswax, Fair Trade organic cocoa butter, aloe vera oil, almond oil solar-infused with rosehips, coconut oil solar-infused with calendula, comfrey, chamomile, lavender, marshmallow root and yarrow.\u003c\/p\u003e\u003cp\u003eA little tin of relief every breastfeeding mama deserves in arm's reach.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46815183274237,"sku":null,"price":12.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/mama-me-nipple-butter-1.jpg?v=1786355034"},{"product_id":"baby-s-daily-routine-planner-pad","title":"Baby’s Daily Routine Planner Pad","description":"\u003cp\u003eRoutines bring calm, but keeping track of them in your head at 3am does not. This planner pad gives your little one's day a gentle structure, with clear sections for morning, afternoon, evening and meals, so patterns emerge and everyone breathes easier.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStructured hourly layout from morning to bedtime\u003c\/li\u003e\n\u003cli\u003eDedicated sections for meals and snacks\u003c\/li\u003e\n\u003cli\u003eClean, easy-to-read format for quick daily notes\u003c\/li\u003e\n\u003cli\u003eIdeal for tracking sleep, feeding and milestones\u003c\/li\u003e\n\u003cli\u003eGreat for handovers with partners, grandparents and daycare\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSoft blush design that looks lovely on the fridge or bench.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46815191236861,"sku":null,"price":14.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/babys-daily-routine-planner-pad-1.jpg?v=1786355034"},{"product_id":"baby-s-daily-log","title":"Baby’s Daily Log Planner Pad","description":"\u003cp\u003eThe early newborn days blur together fast. 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This buttery-soft satin scrunchie keeps your hair out of the way through labour, feeds, and everything after, without pulling, creasing or snapping strands. 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These reusable bamboo nursing pads keep you dry, comfortable and confident, day and night. Soft on sensitive skin, kind to the planet, and endlessly washable.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love Them:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOrganic bamboo for ultimate softness and breathability\u003c\/li\u003e\n\u003cli\u003eLeak-proof, washable and reusable, a smarter alternative to disposables\u003c\/li\u003e\n\u003cli\u003eIncludes 2 pairs plus a washing bag\u003c\/li\u003e\n\u003cli\u003eNatural 12cm fit that stays put and stays invisible\u003c\/li\u003e\n\u003cli\u003eGentle on sensitive skin, no irritation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for your hospital bag, postpartum recovery, or everyday nursing comfort.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46815306711293,"sku":null,"price":18.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/reusable-bamboo-nursing-pads-1.png?v=1786674107"},{"product_id":"breastfeeding-essentials-bundle","title":"Breastfeeding Essentials Bundle","description":"\u003cp\u003e\u003cstrong\u003eNobody warns you that feeding can be the hardest part: the 2am cluster feeds, the tenderness, the leaks through your last clean top.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether it's your first feeding journey or your fourth, this bundle is your survival kit: comfort for you, calm for those long days and nights, everything within arm's reach exactly when you need it most.\u003c\/p\u003e\n\u003cp\u003eEvery product is hand-picked from trusted, mama-loved brands to bring you comfort through those long feeding days and nights.\u003c\/p\u003e\n\u003cp\u003eBeautifully packaged in our signature Alle Ana box, the perfect gift for any new mama embarking on her feeding journey. 🌸\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note: Occasionally an item may be replaced with one of equal or greater quality and value, always chosen with the same care and love.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46816368787709,"sku":null,"price":105.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/breastfeeding-essentials-bundle-1.png?v=1786355037"},{"product_id":"alle-ana-100-cotton-muslin-burp-cloth","title":"Alle Ana 100% Cotton Muslin Burp Cloth","description":"\u003cp\u003eLittle spills happen constantly in the early days. 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These blueberry muffin bites are naturally gluten-free and refined sugar-free, the snack that loves you back during those endless feeding sessions.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love Them:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNaturally gluten-free, soy-free, dairy and egg-free\u003c\/li\u003e\n\u003cli\u003eRefined sugar-free, powered by real fruits and seeds\u003c\/li\u003e\n\u003cli\u003eA crunchy wholefood alternative to processed lactation cookies and bars\u003c\/li\u003e\n\u003cli\u003eOne-handed snacking, made for mid-feed hunger\u003c\/li\u003e\n\u003cli\u003eVegan, dehydrated wholefoods, made in New Zealand\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients:\u003c\/h3\u003e\u003cp\u003eBlueberries (22%), Flaxseed, Coconut Sugar, Desiccated Coconut, \u003cstrong\u003eAlmonds\u003c\/strong\u003e, Pumpkin Seeds, Cinnamon, Himalayan Salt.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eContains Almonds.\u003c\/strong\u003e 250g bag.\u003c\/p\u003e\u003cp\u003eStash a pack in the nappy bag. 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