{"title":"Labour Essentials","description":"\u003cp\u003eComfort and support for labour day. Birth combs, massage oil, hydration, affirmations and the small things that genuinely help you through contractions. These are the items mums tell us made the biggest difference, hand packed in Auckland.\u003c\/p\u003e","products":[{"product_id":"birth-comb","title":"Birth Comb - Labour Acupressure Tool","description":"\u003cp\u003eA tiny tool with a mighty job. Held in your palm during contractions, the birth comb presses gentle acupressure points that help redirect focus and take the edge off. Loved by midwives, doulas and mamas who've been there.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural pain management technique for labour\u003c\/li\u003e\n\u003cli\u003eFits perfectly in your palm, pressure right where it helps\u003c\/li\u003e\n\u003cli\u003eSmooth, ergonomic design, comfortable to grip for hours\u003c\/li\u003e\n\u003cli\u003eSmall enough to live in your hospital bag pocket\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA little secret weapon for your labour toolkit.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":45598106681597,"sku":"","price":10.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/birth-comb-labour-acupressure-1.png?v=1786674995"},{"product_id":"mama-me-natural-lip-butter","title":"Mama + Me Natural Lip Butter","description":"\u003cp\u003eHospital air is dry, labour breathing is drying, and somehow lip balm is always the thing you forget. This handmade whipped butter melts on contact, keeping lips soft through labour and those long feeding sessions. Gentle, natural care for lips that need a little extra love.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRich plant butters (shea, cocoa) deliver long-lasting moisture to dry, chapped lips\u003c\/li\u003e\n\u003cli\u003eSolar-infused colloidal oats, calendula and lavender soothe irritation and sensitivity\u003c\/li\u003e\n\u003cli\u003eRaw beeswax forms a breathable barrier that locks in moisture\u003c\/li\u003e\n\u003cli\u003eRosehips, tamanu oil and vitamin E support skin repair\u003c\/li\u003e\n\u003cli\u003eSafe for pregnancy and postpartum, free from synthetic fragrances and chemicals\u003c\/li\u003e\n\u003cli\u003eHandmade in small batches, whipped light and airy so it spreads effortlessly\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients:\u003c\/h3\u003e\u003cp\u003eUnrefined shea butter, raw beeswax, Fair Trade organic cocoa butter, Prunus amygdalus dulcis (almond oil solar-infused with rosehips), Prunus armeniaca (apricot oil) solar-infused with colloidal oats, calendula, lavender, kawakawa and Calophyllum inophyllum (tamanu oil), vitamin E.\u003c\/p\u003e\u003cp\u003eOne swipe and you'll understand why mamas keep one in every bag.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46812591784189,"sku":null,"price":12.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/mama-me-natural-lip-butter-1.jpg?v=1786354991"},{"product_id":"alle-ana-satin-scrunchie","title":"Alle Ana \"HoldHer\" Satin Scrunchie","description":"\u003cp\u003eEven mums need to be held. This buttery-soft satin scrunchie keeps your hair out of the way through labour, feeds, and everything after, without pulling, creasing or snapping strands. 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These reusable bamboo nursing pads keep you dry, comfortable and confident, day and night. Soft on sensitive skin, kind to the planet, and endlessly washable.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love Them:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOrganic bamboo for ultimate softness and breathability\u003c\/li\u003e\n\u003cli\u003eLeak-proof, washable and reusable, a smarter alternative to disposables\u003c\/li\u003e\n\u003cli\u003eIncludes 2 pairs plus a washing bag\u003c\/li\u003e\n\u003cli\u003eNatural 12cm fit that stays put and stays invisible\u003c\/li\u003e\n\u003cli\u003eGentle on sensitive skin, no irritation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for your hospital bag, postpartum recovery, or everyday nursing comfort.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46815306711293,"sku":null,"price":18.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/reusable-bamboo-nursing-pads-1.png?v=1786674107"},{"product_id":"boobee-superfood-mum-bites-blueberry-muffin","title":"Boobee Superfood Mum Bites - Blueberry Muffin","description":"\u003cp\u003eGuilt-free sweetness powered by fruits and seeds. 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Future you says thanks.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46852656005373,"sku":null,"price":12.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/boobee-mum-bites-blueberry-muffin-1.jpg?v=1786355084"},{"product_id":"boobee-superfood-mum-bites-apple-crumble","title":"Boobee Superfood Mum Bites - Apple Crumble","description":"\u003cp\u003eGuilt-free sweetness powered by fruits and seeds. These apple crumble bites are naturally gluten-free and refined sugar-free, the snack that loves you back during those endless feeding sessions.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love Them:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNaturally gluten-free, soy-free, dairy and egg-free\u003c\/li\u003e\n\u003cli\u003eRefined sugar-free, powered by real fruits and seeds\u003c\/li\u003e\n\u003cli\u003eA crunchy wholefood alternative to processed lactation cookies and bars\u003c\/li\u003e\n\u003cli\u003eOne-handed snacking, made for mid-feed hunger\u003c\/li\u003e\n\u003cli\u003eVegan, dehydrated wholefoods, made in New Zealand\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients:\u003c\/h3\u003e\u003cp\u003eApples (29%), Flaxseeds, Coconut Sugar, Desiccated Coconut, \u003cstrong\u003eAlmonds\u003c\/strong\u003e, Pumpkin Seeds, Cinnamon, Himalayan Salt.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eContains Almonds.\u003c\/strong\u003e 250g bag.\u003c\/p\u003e\u003cp\u003eStash a pack in the nursery. Thank us later.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":46852696703229,"sku":null,"price":12.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/boobee-mum-bites-apple-crumble-1.png?v=1786355084"},{"product_id":"hospital-bag-checklist-mum-baby-partner","title":"Hospital Bag Checklist – Mum, Baby \u0026 Partner","description":"\u003cp\u003ePacking your hospital bag shouldn't feel overwhelming, so we've made it beautifully simple.\u003c\/p\u003e\n\u003cp\u003eOur Hospital Bag Checklist is a thoughtfully designed, easy-to-use guide to help you feel calm, organised, and fully prepared for birth day. From mum essentials to baby must-haves (and even your partner), this checklist takes the guesswork out of what to pack so you can focus on what really matters.\u003c\/p\u003e\n\u003cp\u003eWhether it's your first baby or your third, this checklist makes sure nothing gets forgotten during one of the most important moments of your life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMum essentials (postpartum care, comfort items and breastfeeding must-haves)\u003c\/li\u003e\n\u003cli\u003eBaby essentials (clothing, nappies, swaddles and more)\u003c\/li\u003e\n\u003cli\u003ePartner essentials, because support people need packing too\u003c\/li\u003e\n\u003cli\u003eGeneral hospital must-haves\u003c\/li\u003e\n\u003cli\u003eExtra notes section for personal items\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy mums love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces stress and mental load\u003c\/li\u003e\n\u003cli\u003ePerfect for first-time mums\u003c\/li\u003e\n\u003cli\u003eBeautiful, minimal design\u003c\/li\u003e\n\u003cli\u003ePractical, organised and easy to follow\u003c\/li\u003e\n\u003cli\u003eDesigned by a mum, for mums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA5 size, perfect for your hospital bag or bedside table\u003c\/li\u003e\n\u003cli\u003ePremium quality print\u003c\/li\u003e\n\u003cli\u003eSoft pink, neutral aesthetic\u003c\/li\u003e\n\u003cli\u003eDesigned in New Zealand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA small checklist that makes a big difference in feeling prepared, confident, and supported.\u003c\/p\u003e","brand":"Alle Ana Gift Bundles","offers":[{"title":"Default Title","offer_id":47173443059965,"sku":null,"price":9.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/hospital-bag-checklist-printed.jpg?v=1786355133"},{"product_id":"mamma-s-milk-bar-electrolyte-hydration-watermelon-mango-x-2-sachets","title":"Mamma’s Milk Bar – Electrolyte Hydration (Watermelon Mango) x 2 Sachets","description":"\u003cp\u003eHydration matters more than ever during labour, postpartum and breastfeeding. 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This is the cookie I pack into our bundles, and it earns its spot every single time. A soft baked Mrs Higgins cookie loaded with white chocolate and raspberry, baked right here in New Zealand.\u003c\/p\u003e\n\n\u003cp\u003eLabour is long, hospital food is hospital food, and that first quiet moment with your baby and something delicious is one you will remember. You just birthed a human. You deserve a treat.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy mums love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndividually wrapped, so it stays fresh in your packed bag while you wait for baby\u003c\/li\u003e\n\u003cli\u003eA proper 85g cookie, not a sad little biscuit\u003c\/li\u003e\n\u003cli\u003eBaked in New Zealand by Mrs Higgins\u003c\/li\u003e\n\u003cli\u003eThe perfect add on to any bundle or hospital bag order\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAdd one for your support person too. Trust me on this one.\u003c\/p\u003e\n\n\u003cp\u003eSee packaging for full ingredients and allergen information.\u003c\/p\u003e","brand":"Alle Ana","offers":[{"title":"Default Title","offer_id":47895095869693,"sku":null,"price":3.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/mrs-higgins-raspberry-white-chocolate-cookie.png?v=1786355134"},{"product_id":"birth-affirmation-tumbler-with-bamboo-lid-and-glass-straw","title":"Birth Affirmation Tumbler with Bamboo Lid and Glass Straw","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e🎁 Comes with a FREE Mammas Milk Bar electrolyte sachet, popped in just for you, because hydration in labour matters more than anyone tells you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMeet your new bedside bestie and support system. Labour is long, and your water bottle becomes your best friend. So we made you one that talks back, in the kindest way.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eOur Birth Affirmation Tumbler is a clear glass can tumbler wrapped in soft pink affirmations and little coquette bows, each one chosen for the moments when you need to hear it most:\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\"Everything you have been through was quietly preparing you for this.\"\u003cbr\u003e\"Your body knows what to do. Trust what was placed in you.\"\u003cbr\u003e\"What feels like breaking is actually opening.\"\u003cbr\u003e\"You are braver than you feel right now.\"\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eNot only does it hold the most empowering words, it also comes with a glass straw for an easy sip during those labour moments when lifting your head is all you can manage. Sip your ice water between contractions, your first postpartum coffee, or your 3am feed hydration. Every glance down is a tiny reminder that you were made for this.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is one hospital bag essential you will not regret packing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e\u003cbr\u003eGlass can tumbler with affirmation print\u003cbr\u003eBamboo lid\u003cbr\u003eGlass straw\u003cbr\u003eCleaning brush\u003cbr\u003eFREE Mammas Milk Bar electrolyte sachet\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eHand-packed in Auckland with so much love.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eCare: hand wash recommended. Not suitable for boiling liquids.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Alle Ana","offers":[{"title":"Default Title","offer_id":71139548954877,"sku":null,"price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/Birth_Affirmation_Tumbler.png?v=1786671540"},{"product_id":"lila-jasmine-single-lactation-bar","title":"Lila Jasmine Single Lactation Bar","description":"\u003cp\u003eSometimes you do not need a whole box. You just need one good thing in your hospital bag, or one to try before you commit.\u003c\/p\u003e\n\u003cp\u003eA single Lila Jasmine Milk Support Lactation Bar, individually wrapped and ready to live in your hospital bag, your nappy bag, or the drawer beside your feeding chair. Lovingly made to taste like it came straight from grandma's kitchen, giving you that nostalgic memory of home baking.\u003c\/p\u003e\n\u003cp\u003ePacked with delicious powerhouse ingredients specially chosen for their naturally occurring galactagogues, to support your breast milk supply. Unlike lactation cookies, our bars are individually wrapped for eating on-the-go, so you can actually eat one-handed at 3am. Safe for anyone to munch on too, including hungry kids and partners who will absolutely find them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003cbr\u003eTry a flavour before buying a full box\u003cbr\u003eOne 50g bar, individually wrapped\u003cbr\u003eEasy to eat one-handed during a feed\u003cbr\u003eSlips straight into your hospital bag\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e\u003cbr\u003e1 x 50g bar in your chosen flavour, individually wrapped\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to enjoy:\u003c\/strong\u003e\u003cbr\u003eIt is recommended that you start with one bar every other day to begin with, increasing or decreasing from there.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNutritional information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApricot \u0026amp; Dark Chocolate:\u003c\/strong\u003e\u003cbr\u003eCereals 36% [wheat flour, rolled oats, steel cut oats], Dark Choc 15% [sugar, vegetable fat, cocoa powder, emulsifiers (322 (soy), 492), flavours], Margarine [vegetable fat, water, salt, emulsifiers (471, 322 (soy)), antioxidant (307b), acid (330)], Golden Syrup, Dried Apricots 12% (with preservative (220 (sulphites))), Coconut Oil, Chia Seeds, Flax Seeds, Brewers Yeast, Emulsifier [322 (soy)], Salt\u003cbr\u003e\u003cem\u003eAllergens: Contains wheat, gluten, soy, sulphites. Manufactured in a facility that handles tree nuts.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApple Crumble:\u003c\/strong\u003e\u003cbr\u003eCereals 34.5% [wheat flour, rolled oats, steel cut oats], Dried Apple 25% [apple puree 60), apple juice 3.8%, sugar, humectant (glycerol), glucose syrup, acidity regulators (296, 331), wheat fibre, gelling agent (pectin), antioxidant (300), flavours], Margarine [vegetable fat, water, salt, emulsifiers (471, 322 (soy)), antioxidant (307b), acid (330)], Golden Syrup, Chia Seeds, Flax Seeds, Brewers Yeast, Cinnamon, Emulsifier [322 (soy)], Salt\u003cbr\u003e\u003cem\u003eAllergens: Contains wheat, gluten, soy. Manufactured in a facility that handles tree nuts.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixed Berry \u0026amp; White Chocolate:\u003c\/strong\u003e\u003cbr\u003eCereals 36% [wheat flour, rolled oats, steel cut oats], White Choc 15% [cane sugar, palm kernel oil, tapioca starch, rice flour, chicory fibre, emulsifiers (322, 476), natural flavour], Margarine [vegetable fat, water, salt, emulsifiers (471, 322 (soy)), antioxidant (307b), acid (330)], Golden Syrup, Mixed Berry Pieces 12% [concentrated apple pieces (49%), concentrated apple juice (33%), blackcurrant puree (8%), strawberry puree (8%), blueberry puree (2%), citrus fibre, gelling agent (pectin), natural flavours, fruit and vegetable concentrates (invert sugar, carrot concentrate, blackcurrant concentrate, citric acid)], Coconut Oil, Chia Seeds, Flax Seeds, Brewers Yeast, Emulsifier [322 (soy)], Salt\u003cbr\u003e\u003cem\u003eAllergens: Contains wheat, gluten, soy. Manufactured in a facility that handles tree nuts.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place.\u003c\/p\u003e\n\u003cp\u003eLoving these? Grab a 6pk and save.\u003c\/p\u003e\n\u003cp\u003ePacked and shipped from Auckland with so much love.\u003c\/p\u003e","brand":"Alle Ana","offers":[{"title":"Apricot + Dark Chocolate","offer_id":71257447989501,"sku":"LJ-BAR-APR-1","price":5.99,"currency_code":"NZD","in_stock":true},{"title":"Apple Crumble","offer_id":71257448022269,"sku":"LJ-BAR-APC-1","price":5.99,"currency_code":"NZD","in_stock":true},{"title":"Mixed Berry + White Chocolate","offer_id":71257448055037,"sku":"LJ-BAR-BER-1","price":5.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/files\/Libby_for_LJ_-_13.jpg?v=1787865081"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6682\/2653\/collections\/IMG_2523_01229500-17e9-4b6f-850c-379a6c4f7965.jpg?v=1785105245","url":"https:\/\/www.alleana.co.nz\/collections\/labour-essentials.oembed?page=2","provider":"Alle Ana","version":"1.0","type":"link"}