Hi, I am Iveta

I am a mum of two based in Auckland, and the person behind Alle Ana, The Hospital Bag Store NZ.

I know how overwhelming those last weeks of pregnancy can feel. You're juggling family, work, appointments and everything else life throws at you, and somehow packing your hospital bag keeps sliding to the bottom of the list. I've been there.

This whole idea was born out of my own second pregnancy. I was running after a toddler, working full time, and permanently exhausted. When the day came, I arrived at the hospital unprepared. I didn't have the things I needed at the very moment I needed them most, and I remember thinking there had to be an easier way for mums like me.

So I created one.

Alle Ana is where you'll find every hospital bag essential in one place, hand packed right here in Auckland. No more late night scrolling through checklists, no more running around three different shops trying to find travel size everything. I've done the thinking for you, so you can tick your hospital bag off your list and get back to resting.

Whether you want a ready packed bundle or you'd rather build your own, my hope is the same. That you walk into that hospital feeling prepared, supported and calm, with everything you need already sorted.

You deserve a little extra support on this journey.

🍼 With love, Iveta